Incorta Copilot Key Driver Analysis
Introduction to key driver analysis
Key driver analysis identifies and quantifies the most important factors influencing a target variable (like customer satisfaction or sales) through correlations. It helps you understand which variables have the strongest relationship with your outcome of interest.
Key driver command syntax
/explain [measure]
Example:
/explain @Total Amount
This analyzes what factors influence the total amount metric.
Filtered analysis
/explain [dimension] with [filter value]
Example:
/explain @Shopping Preferences is Shopping Preferences: Online
This analyzes what drives a specific dimensional value, such as online shopping preferences.
*Note: If unfiltered, it will work but will auto-select a value to analyze.
Interpreting the results
The analysis presents results as a horizontal bar chart showing:
- Key Influencers: Dimensions with the strongest correlation to your target variable
- Correlation Values: Longer bars indicate stronger influence on your target variable
Best Practices
- Start with clear objectives: Define what target variable you want to understand
- Compare multiple factors: Look at the full spectrum of influences
- Focus on actionable insights: Prioritize factors you can actually influence
- Verify with additional analysis: Use key driver analysis as a starting point for deeper investigation