Incorta Copilot Key Driver Analysis

Introduction to key driver analysis

Key driver analysis identifies and quantifies the most important factors influencing a target variable (like customer satisfaction or sales) through correlations. It helps you understand which variables have the strongest relationship with your outcome of interest.

Key driver command syntax

/explain [measure]

Example:

/explain @Total Amount

This analyzes what factors influence the total amount metric.

Filtered analysis

/explain [dimension] with [filter value]

Example:

/explain @Shopping Preferences is Shopping Preferences: Online

This analyzes what drives a specific dimensional value, such as online shopping preferences.

*Note: If unfiltered, it will work but will auto-select a value to analyze.

Interpreting the results

Key Driver

The analysis presents results as a horizontal bar chart showing:

  • Key Influencers: Dimensions with the strongest correlation to your target variable
  • Correlation Values: Longer bars indicate stronger influence on your target variable

Best Practices

  1. Start with clear objectives: Define what target variable you want to understand
  2. Compare multiple factors: Look at the full spectrum of influences
  3. Focus on actionable insights: Prioritize factors you can actually influence
  4. Verify with additional analysis: Use key driver analysis as a starting point for deeper investigation